I thought that BeerCycling was a pretty interesting article. Cycling around in Belgium, The Netherlands and Italy for 5 or 10 days and filing comments on the 10 or so breweries you would encounter. Easy peasy, lemon squeezy. Until I tried it a couple of days later and inserted a single space in between "beer" and "cycling."
A whole new world opened up. It was related to beer and cycling, but a whole different world of cycling. None of it, by the way, related to BeerCycling. Irish beer jerseys, selling your bike, and bike tours of Ft. Collins, CO (home of New Belgium Brewing) are among the most popular on that page.
So, if you are curious about BeerCycling and the adventures of Evan Cohan, remember, its one word and one word only.