Great American Beer Festival kicked off properly today though events have been running all week. Tomorrow I will be experiencing it for myself. Truth be told I have no idea what I will be walking into. The last time I was at the Colorado Convention Center I was briefing Department of Defense personnel and allied foreign nationals from various Ministries of Defense about the power of social media in the environmental arena. Funny little thing about that experience; it indirectly lead to the creation of Jolly Good Fellows. So in a weird way heading back to Denver and the Colorado Convention Center in particular is actually the end of a journey for me. The concepts I laid out two and half years ago have seen fruition in a beer blog that I started as a side project but has grown by leaps and bounds. GABF is, in a way, a victory lap for me personally.
Tomorrow's adventure is easily one of the coolest things Jolly Good Fellows has done yet. There will be a lot of ground to cover but I have three sessions to do it. Here is the basic plan, find some kick ass stories, take a lot of pictures, taste new and interesting beers, meet new folks, and share the 3 tenets with anybody who will listen. You can expect a few articles, plenty of photos, and updates on Twitter, Facebook, and Untappd. I'm open to recommendations, if there is something you want to know about then let me know and I will see what I can do. Stay tuned!